The 2018 CXC marketing campaign focuses on stimulating demand for CXC certification, increasing private candidate registration and increasing awareness of CXC Support Resources. The “I Will” campaign theme is meant to advocate a choice and a feeling of conviction to learners; speaking both to CXC services and the general idea that empowerment can be attained through education.
The campaign will spark conversation with relevant, impactful messaging and highlight the diversity of CXC product and subject offerings via traditional and new media.
